Do you use Facebook to keep in touch with family and friends? And LinkedIn to network and search for your next job? What about Twitter? In this post, which Rebecca Rivera a very gifted Freelance Creative Director in our industry penned with me, we examine how the lines between our Social networks are blurring and whether the walls between our private and professional lives could be ‘adjusted’ a bit.
[NOTE: This advice is advanced - and for executives who have a solid grasp of digital networking. It’s not for everyone and that’s okay.]
To illustrate the types of conversations we are having with resistant candidates, Rebecca and I created the following Facebook dialogue.
Christie FB message to Rebecca: Hi Rebecca, I got your FB message that you’re looking for a new gig. I’ll keep an eye out. Can I ask you a question? Why if you’re looking for new gigs (under or over the radar) are most of your Social profiles vague about your experience? Do you realize the best ECD’s globally use FB networking as their personal cache of ‘friends’ with talent? Your [about me] section only tells me where you went college and that you love fried chicken. Suggestion: cut & paste your LI profile into your FB ‘about me + employment fields’ and make only that section public so friends of friends in the industry can see how amazing your experience is.
Rebecca FB message to Christie: Christie I don’t USE FB for networking. It’s for friends and family only.
Christie (Ad Recruiter): Why?
Rebecca (Creative Director): Because I don’t want Industry People to SEE my posts, pictures of my kids’ birthday parties…
Christie/RECRUITER: Why not? You’ll also see pictures of theirs. Look, people hire qualified people they trust, like and know. I see FB pictures of Global ECDs and CEOs on vacation all the time. Hitting the LIKE button tells them you enjoy their picture and that you’re a friend of theirs in the industry.
Rebecca/CD: Why does he (an ECD) need to see my FB profile when he’s already seen my LinkedIn profile? My FB is personal — and PRIVATE. I’m emailing you my resume.
Christie/RECRUITER: Why does your favorite creative mind need to be your FB friend (?) because you can’t like his fun vacation pictures on LinkedIn — that’s why. You can’t comment on the latest crazy video he posted on his wall! You’re not in his inner circle. Don’t you want to open doors for yourself and your career? LinkedIn is a less powerful (inner circle). BTW, thank you for the resume PDF but I don’t need it. We’re already LinkedIn. That’s your resume, isn’t it?
Rebecca/CD: I hear you but I’ve never been asked to open my FB before to Industry People.
Christie/RECRUITER: But you’re asking me about possible opportunities, I’m telling you where a great place to find them is. It’s right here on FB. How about this: OPEN your FB up to folks you’d love to eventually work with, by being FB friends with them, make [about me/work history] your public FB (resume) or profile experience and start sending notes to a few friends of friends you admire in the industry. Trust me; they’ll look at your ABOUT ME and see your experience and that you’re connected to mutual friends. I assure you no PDF has that kind of impact. Imagine the impact if you become FB friends? Just see what happens.
Rebecca/CD: But who I am on Facebook is different than who I am on LinkedIn or Twitter. Would I have to tweak my Timeline? Even if I had the time to clean it up, I’m not sure I want to.
Christie/RECRUITER: The idea isn’t for you to try to be someone you’re not. ECDs love getting invites from friends of friends and FB fans who are in the industry and are talented. They love seeing all their friends’ creative posts. And remember, if you’re not one of their friends on Facebook, when they have an opening, you won’t even make their shortlist.
Rebecca/CD: Let me think about it.
Christie/RECRUITER: Sure. Think about it. But in the meantime, please at least add some of your great work experience to your [about me/work experience] section and BE sure you have links to your Twitter & LinkedIn profiles in the event one of your brilliant FB posts gets re-shared by a co-worker friend and is then seen by industry friends of friends.
Privacy versus Opportunity
Will Rebecca take Christie’s advice? If she does, will the ECD accept her Friendship [Add Me message], friend her, and think of her the next time he needs a new CD? There are no guarantees. But if she becomes his FB friend, HAS AN impressive ABOUT ME profile filled in - she’s certainly more likely to be top of mind.
FOLLOW REBECCA RIVERA: http://rebriffed.posterous.com/facebook-the-next-recruiting-frontier